What we actually do
We handle the paid advertising side of your business from research through ongoing management.
Research
- Business, product and customer research
- Competitor research
- Review and customer-language research
- Offer and bundle analysis
- Audience research
Build
- Campaign setup
- Ad copy
- Creative concepts
- New advertising angles
- Regular new ad ideas
Manage
- Ongoing campaign management
- Budget adjustments
- Performance monitoring
- Monthly reporting
- Recommendations based on what customers are responding to
We are not simply keeping campaigns switched on. We are trying to understand why people are buying, why they are not buying and what we should test next.
What £497 a month covers
You are not paying us to log into your account twice a month.
The monthly fee covers the ongoing work required to manage the advertising properly.
- Research continues.
- New ideas are developed.
- Ads are reviewed.
- Campaigns are adjusted.
- Weak ideas are removed.
- Promising ideas are explored.
- New creative directions are prepared.
Your account is managed throughout the month.
We look further than the ad account.
An ad can bring someone to your website. It cannot fix everything that happens afterwards.
If something outside the advertising is making the ads harder to convert, we will tell you. We would rather point out the problem than keep spending money around it.
- Product page
- Investment
- Bundles
- Reviews
- Photography
- Landing page
- Offer
- Checkout journey
- Repeat-purchase opportunity
Do you make the ad creatives?
We handle the concepts, angles, messaging and copy.
We can work with the product photography, founder footage, customer content and other assets you already have. If additional production is needed, we will discuss that separately.
You already spent time building the product. Now the advertising needs the same level of attention.
If you are selling a strong hair or scalp care product and want someone who will actually learn the business before managing the ads, we should talk.
For hair and scalp care brands already generating sales.